Please enable your browser to accept cookies and refresh this page to enjoy the best experience from this website and to dismiss this message.
In order to provide you with the best online experience this website uses cookies. By using our website, you agree to our use of cookies.
Space
News & Insights
Keep updated with the latest Kilpatrick news and insights
News & Insights

Why CMOs Rarely Become CEOs?

Published on 16th May, 2017

Last week I was with a marketing professor who lamented that in his interactions with public policy makers, he observed that they did not respect marketing. In my book, Marketing as Strategy, I presented data to demonstrate that executives who had grown up in the marketing function rarely made it to the CEO position.

By  Nirmalya Kumar, Professor at Singapore Management University

Read the full article here:


© 2017 Kilpatrick Ltd
Sign up for our newsletter