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News & Insights
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News & Insights

Why CMOs Rarely Become CEOs?

Published on 16th May, 2017

Last week I was with a marketing professor who lamented that in his interactions with public policy makers, he observed that they did not respect marketing. In my book, Marketing as Strategy, I presented data to demonstrate that executives who had grown up in the marketing function rarely made it to the CEO position.

By  Nirmalya Kumar, Professor at Singapore Management University

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